The post-television music video. a methodological proposal and aesthetic analysis [El videoclip postelevisivo actual. propuesta metodológica y análisis estético] Article uri icon

abstract

  • Introduction: Currently, music videos are disseminated through internet platforms that enable users to enjoy greater interactivity, accessibility and active choice. As a result, it seems necessary to resume the analysis of the contemporary “post-television” music video as an audiovisual text, by focusing on the main variables that have been examined in other studies of the music video: lyrics, moving images, framing of the frontman, etc. Methods: Forty music videos belonging two categories were analysed for this study, following a methodological proposal based on segmentation and average shot length (ASL), relations between soundtrack and visuals, and between music and lyrics and the video’s genre and close-ups of the frontman. Results and conclusions: The study of the sample of contemporary videos has allowed us to identify the basic features of the post-television video: the performative genre is the predominant type in the first group of music videos (the most-viewed videos according to YouTube), while the concept-based type is predominant in the second group (the most-creative videos, according to the Internet Music Video Database). These two genres are associated to certain ASL, as well as to forms of correspondence between music and moving images (kinetic and content correspondence), and between lyrics and visuals (through amplification). © 2016, University of La Laguna. All rights reserved.

publication date

  • 2016-01-01